The Small Business (SB) hub was an initiative to develop a digital hub to demonstrate that UPS understands small businesses and can provide real value and inspiring them to sign up for bundle of services. This was aimed at prospective and current UPS customers to sign up and ultimately, use UPS products and services more.
At launch, the SB hub had the following sections:
The goal of the study was to help inform the development of the site by doing the following:
An in-person 1:1 User Experience Study was designed as part of the pre-launch measurement study. The results were utilized to help guide the next phase of SB hub development.Sessions were conducted in-person in two key U.S. markets.Example of Results: