Starr Companies / Conducted Research & Designed User Experience

  • Client: Starr Companies
  • Role: Usability Researcher & Information Architect
Launch Project

Starr Companies needed a site that reflected their unique set of offerings. Research included user interviews and employee surveys to create personas.

In the user experience it was important to make hundreds of offerings easy to find for existing users as well as understand for new users. (See Personas) (See Functional Specs)