Spearheaded new efforts to on-going user research nationwide that has led to a shift in the application development process to ensure user feedback informs development. This has resulted in less churn during development and more efficiency.
Using user interviews/usability testing, stakeholder/subject matter expert interviews, Voice of Customer data analysis, web analytics and competitive analysis to holistically ‘connect the dots’ and uncover meaningful information that was then shared with the organization.
Partnered with other functions – Client Advocates, Strategic Account Managers and Development – to ensure insights are leveraged and represented throughout the entire design process.
Working with clients to understand business needs and to create UX research solutions. Experience moderating 1:1 usability studies, using remote/un-moderated usability tools. Designing and writing discussion guides, screeners, test protocols, and final reports. Conducting presentations with senior-level business managers and executives.
Responsibilities also include information architecture work in the shipping, insurance and financial industries on sites and Facebook applications.
Creating B2B entitlement-based CMS website solutions for internal and third-party agents nationwide in the lines of annuities, life insurance, and mutual funds.
Responsible for creating solutions for global transactional, informational and e-commerce sites. Experience in documenting the organization of content, navigation principles and page structures based on usability testing, in-depth knowledge of users and the industry's best practices. Using metrics to measure the effectiveness, efficiency, and user satisfaction of applications and websites.
Lead GUI designer and user centric design specialist of external and internal facing web applications. Focused on usability, consistency, and information architecture.
Ensured usability of internal performance management application for over 125,000 global users in various languages and countries. Experience conducting remote usability testing and analyzing data.
Created screen mock-ups, prototypes, style guides, and UI design specifications
Certified Usability Analyst: Human Factors International Certification #1638 (What is this?)